Local SEO: how to show up when people search in your city
The factors that matter most to rank a business in local searches and Google Maps, explained without jargon.
If your business serves customers in a specific area, local SEO is probably your best long-term investment.
Consistent details everywhere
Your name, address and phone must be identical on your site, Google Business Profile, Facebook and directories. Differences confuse Google.
One page per service and area
A page titled “Kitchen design in San Pedro” ranks better than a generic services page. Write real content for each important combination.
Reviews and replies
The number and frequency of reviews influence Maps ranking. Replying to every review, good or bad, also helps.
Speed and mobile
Local searches happen almost always on phones. A slow site loses rankings and customers at the same time.
Structured data
LocalBusiness markup helps Google understand your hours, location and type of business. This site includes it by default.
