7 changes to your online store that raise conversion
Concrete tweaks to product pages, checkout and speed that help more visitors finish their purchase.
An online store rarely needs more traffic to sell more: it needs the traffic it already has to buy. These are the changes with the biggest impact in our projects.
1. Product pages that answer questions
A product page should answer what a salesperson would: size, materials, delivery times and return policy. If customers have to look for it, they leave.
2. Photos of the product in use
Besides the white-background photo, add at least one image in context. It helps people understand size and picture themselves using it.
3. A short checkout
Every extra field is a reason to quit. Ask only for what you need, allow guest checkout and show shipping costs before the last step.
4. Mobile speed
More than half of purchases start on a phone. Optimize images, remove unnecessary apps and check PageSpeed Insights every month.
5. Visible trust
Real reviews, familiar payment methods and clear contact details reduce doubt at checkout.
6. Cart recovery
One automatic email after an hour and another after 24 hours recover sales you thought were lost.
7. Measure before changing
Set up purchase events in Google Analytics before touching anything. Without data you will not know which change worked.
